Many of us think we are good to great marketers, then wonder why our sales suggest otherwise. It could be that we have fallen into the trappings of traditional marketing, even if using modern platforms. Jon's guest, Steve White, explains what it means to market with heart and soul, and how it's different.
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There often comes a time that small businesses need access to capital, be it to get things started, launch a new product, expand capacity, or to just keep the lights on during a down cycle.
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Best selling author Dan Lyons is Jon's guest on BIA #45. Discussing Dan's experience as a writer on HBO's "Silicon Valley", his book entitled "Disrupted" and several business related issues such as age discrimination and the new contract between employer and employee.