With a fresh take on the personality of people and business, Jon Umstead, author and business consultant, is joined by unique guests as they embark on a journey to secure better business and a better life.
Business is ART host's Jon Umstead did not have a background in marketing commodity products such as his book, Business is ART and his business strategy planning and management software Plan Canvas, but has been learning a lot over the last several months.
Read MoreWhat is influencer marketing and how does one incorporate it into their business or corporate strategy? How does one become an influencer in the first place? Jon and his guest, influence marketing expert Tom Augenthaler, talked about it and much more on our 101st episode of Business is ART.
Many of us think we are good to great marketers, then wonder why our sales suggest otherwise. It could be that we have fallen into the trappings of traditional marketing, even if using modern platforms. Jon's guest, Steve White, explains what it means to market with heart and soul, and how it's different.
