With a fresh take on the personality of people and business, Jon Umstead, author and business consultant, is joined by unique guests as they embark on a journey to secure better business and a better life.
Hiring is different than it was even a few years ago. What does a prospective employer have to do in order to attract the top talent and how does a prospective employee make sure the employer recognizes them as top talent. Guest Ray Gooch explains.
Jon's guest, marketing, and customer relationship expert Keri Vandongen take "starting with why" a step further and discusses how to determine your unique gift - your irresistible value, or "IV Line" as she calls it.
