With a fresh take on the personality of people and business, Jon Umstead, author and business consultant, is joined by unique guests as they embark on a journey to secure better business and a better life.
Whether you are aware of it or not, if you have a business or run an organization, you are probably in the media business - and if not, perhaps you should be. Our guest Gresham Harkless explains.
Inbound Outreach may sound like an oxymoron but it isn't. It can be a very effective means of ensuring your customer's journey leads to your business, product or service. Guest Joshua Lisec explains.
Barbara Carneiro, Senior Strategist with WordRevolution suggests not just starting with "why" - start with who. Who are you serving? Craft content and messaging specifically for that target audience. Spoiler alert - you might not need a website to do it!
Perhaps a book, blog, or published article will help your business, but you have no desire to be a writer. Consider ghostwriters as an alternative. It could change the trajectory of your brand. Joshua Lisec joins Jon to discuss.
