With a fresh take on the personality of people and business, Jon Umstead, author and business consultant, is joined by unique guests as they embark on a journey to secure better business and a better life.
Barbara Carneiro, Senior Strategist with WordRevolution suggests not just starting with "why" - start with who. Who are you serving? Craft content and messaging specifically for that target audience. Spoiler alert - you might not need a website to do it!
Perhaps a book, blog, or published article will help your business, but you have no desire to be a writer. Consider ghostwriters as an alternative. It could change the trajectory of your brand. Joshua Lisec joins Jon to discuss.