What is the difference between a company's brand and its identity? Joseph Lewin from The Business Identity Company joins Jon again to expand on this critical topic.
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What is a business identity consultant and should small businesses use them? Joseph Lewin from The Business Identity Company joins Jon to explain the importance of knowing your customers.
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Should businesses invest in research and what type of return should you expect? Dr. Christa Ward, a Qualitative Researcher and instructor at Texas State University, joins Jon to explain the value of research.
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Many of us think we are good to great marketers, then wonder why our sales suggest otherwise. It could be that we have fallen into the trappings of traditional marketing, even if using modern platforms. Jon's guest, Steve White, explains what it means to market with heart and soul, and how it's different.
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