Business is Art

Better Business & A Better Life

With a fresh take on the personality of people and business, Jon Umstead, author and business consultant, is joined by unique guests as they embark on a journey to secure better business and a better life.

Posts tagged identity

The Importance of a Business Identity

What is the difference between a company's brand and its identity? Joseph Lewin from The Business Identity Company joins Jon again to expand on this critical topic.

Business is ARTJustin T WellerAugust 28, 2018business, identity, branding, Brand, marketingComment

How Can You Understand Your Customers?

What is a business identity consultant and should small businesses use them? Joseph Lewin from The Business Identity Company joins Jon to explain the importance of knowing your customers.

Business is ARTJustin T WellerJuly 10, 2018joseph lewin, Jon Umstead, business, identity, company, branding, compass, tool, service, customer, customer retention, Customer Loyalty, research, marketingComment